Privacy policy

This Privacy Policy explains how LELEBROTHER (the “Site” or “we”), powered by BRANDIFY LTD, collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site. BRANDIFY LTD is a company registered in the UK.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information.” See the list below for more information about what Personal Information we collect and why.

1. Device Information

  • Examples of Personal Information collected:

    • Version of web browser
    • IP address
    • Time zone
    • Cookie information
    • What sites or products you view
    • Search terms
    • How you interact with the Site

  • Purpose of collection:

    • To load the Site accurately for you.
    • To perform analytics on Site usage to optimize our Site.

  • Source of collection:

    • Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

  • Disclosure for a business purpose:

    • Shared with our processor Shopify, and our advertising networks (e.g., Facebook, Bing, Google).

2. Order Information

  • Examples of Personal Information collected:

    • Name
    • Billing address
    • Shipping address
    • Payment information (including credit card numbers)
    • Email address
    • Phone number

  • Purpose of collection:

    • To provide products or services to you to fulfill our contract.
    • To process your payment information.
    • To arrange for shipping.
    • To provide you with invoices and/or order confirmations.
    • To communicate with you.
    • To screen our orders for potential risk or fraud.
    • To provide you with information or advertising relating to our products or services in line with your preferences.

  • Source of collection:

    • Collected from you.

  • Disclosure for a business purpose:

    • Shared with our processor Shopify, marketing partners (Google, Facebook, Bing), and order management tools for shipping services.

3. Customer Support Information

  • Examples of Personal Information collected:

    • Name
    • Billing address
    • Shipping address
    • Payment and order information

  • Purpose of collection:

    • To provide customer support.

  • Source of collection:

    • Collected from you.

Minors

The Site is not intended for individuals under the age of 13. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:
    https://www.shopify.com/legal/privacy
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here:
    https://policies.google.com/privacy?hl=en
    You can also opt out of Google Analytics here:
    https://tools.google.com/dlpage/gaoptout
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases, through the use of cookies or other similar technologies (which you may consent to, depending on your location).
  • We also share information about your use of the Site, your purchases, and your interaction with our ads on other websites with Klaviyo, our marketing partner.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt-out of targeted advertising by visiting:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:
http://optout.aboutads.info/

Third-Party Pixels and Cookies

When you visit our website, log in, register, or open an email, cookies, ad beacons, and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting:
https://app.retention.com/optout

Notwithstanding anything else in this policy, we and/or our partners may use pixels and pixel tags, and place, read, or use cookies that collect information from your device and/or Internet browser. These cookies do not contain personally identifiable information; however, it may be possible for our third-party business partners to combine it with other information to identify your email address or other personally identifiable information about you.

By using our Site, you agree that we and our third-party partners may store, sell, port, combine with other data, monetize, utilize, and otherwise use either:

  1. The personally identifiable information about you that we share with them, or
  2. The personally identifiable information they discover and/or identify as described above.

We and/or our partners may also use cookies for delivering personalized advertising emails based on your browsing experience on our Site. We take the privacy interests of individuals very seriously and provide this Privacy Policy to explain our practices.

Using Personal Information

We use your Personal Information to provide our services to you, which includes:

  • Offering products for sale
  • Processing payments
  • Shipping and fulfillment of your order
  • Keeping you up to date on new products, services, and offers

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media/content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection).

Cookies Necessary for the Functioning of the Store

Examples include (but are not limited to):

  • _ab: Used in connection with access to admin.
  • _secure_session_id: Used in connection with navigation through a storefront.
  • cart: Used in connection with shopping cart.
  • cart_sig, cart_ts, checkout_token, secret: Used in connection with checkout.
  • secure_customer_sig, storefront_digest: Used in connection with customer login.
  • _shopify_u: Used to facilitate updating customer account information.
  • PHPSESSID, _ga: Bold Shopify Apps.

Reporting and Analytics

Examples include (but are not limited to):

  • _tracking_consent: Tracking preferences.
  • _landing_page: Track landing pages.
  • _orig_referrer: Track landing pages.
  • _s, _shopify_fs, _shopify_s, _shopify_sa_p, _shopify_sa_t, _shopify_y, _y: Shopify analytics.

Cookie Duration: The length of time a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing, and persistent cookies last until they expire or are deleted (often between 30 minutes and two years).

You can control and manage cookies in various ways. Please note that removing or blocking cookies can negatively impact your user experience and parts of our Site may no longer be fully accessible. Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser’s “Tools” or “Preferences” menu.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us using the details provided below: